PCMS Consulting Media» Webinars http://pcmsconsulting.com/media Mon, 30 Aug 2010 13:59:57 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 How do you drive real estate agent leads to your company online? http://pcmsconsulting.com/media/how-do-you-drive-real-estate-agent-leads-to-your-company-online/ http://pcmsconsulting.com/media/how-do-you-drive-real-estate-agent-leads-to-your-company-online/#comments Mon, 16 Aug 2010 21:25:47 +0000 Denessa Munsterman http://pcmsconsulting.com/media/?p=2426 Just like home consumers, many real estate agents are starting their search online.  What are you doing to engage those real estate agents online and drive them to your site? The consumer wants access to information…Most connected consumers do NOT want to speak to a person first!

  • Job seekers want to be told the good, the bad and the ugly about the job they seek
  • Agents are not just looking for a new broker, they want to feel good about the company they choose to affiliate with and where they will have a chance to make money
  • 1 out of every 5 job seeker prefer to interact with job simulation or assessment tools

Attracting talent has changed

  • Job seekers go beyond the just wanted ads in print media
  • More now than ever job seekers begin their search online
  • On-line is where the job seeker learns about you and where you can learn about them

The PROS of driving agent leads to your company online using SOCIAL MEDIA

  • Lots of visibility
  • No cost \ Cheaper
  • Reach Targeted \Various Audiences

The CONS of driving agent leads to your company online using SOCIAL MEDIA

  • You need to be active (place ads, interact with contacts)
  • Visible to wrong people sometimes
  • Usually company does not have focus on right people

The PROS of driving agent leads to your company online using your WEBSITE

  • You are already drawing consumers to your website
  • Most people in your market will be aware of your website
  • Reach Various Audiences

The CONS of driving agent leads to your company online using your WEBSITE

  • Most real estate companies don’t try and attract quality recruits
  • Content needs to continually evolve
  • Usually company does not have focus on right people

About our webinar presenter, Maria Mull

  • Recruiting and assisting clients with recruiting, retention and lead management solutions for over 14 years.
  • As a previous Director of Career Development for a large franchise Maria successfully helped her company recruit, retain and improve agent productivity for more than 500 agents in a 24 month period.
  • With AlignMark, Inc for over six years and as VP of Business Development her main focus is on “Human Capital Investment”.
  • She frequently speaks at various events such as Real Trends, Judy LaDeur International, RISMedia, etc. to bring AlignMark’s ideas and concepts to an industry that needs better talent.

About our webinar presenter, Jose Perez

  • Founded PCMS Consulting in 2007
  • MBA in Real Estate from University of Texas at Austin with over 20 years experience in the residential and commercial real estate industries.
  • Former SVP Franchise Sales and Acquisitions for Realogy Corporation,  parent company of CENTURY 21, Coldwell Banker, ERA, Better Homes and Gardens, and Sotheby’s International Realty.
  • Directly and indirectly responsible for the franchise affiliation of over 3,000 brokerage companies and the acquisition of another 1,000.

Webinar Attendees!

PCMS Consulting wants to offer only the best and most helpful content to our audience, and your feedback is highly-valued by our team of real estate consultants! Please use the comments section below to ask questions or send feedback our way.

]]> http://pcmsconsulting.com/media/how-do-you-drive-real-estate-agent-leads-to-your-company-online/feed/ 0 What is the agent of the future looking for? http://pcmsconsulting.com/media/what-is-the-agent-of-the-future-looking-for/ http://pcmsconsulting.com/media/what-is-the-agent-of-the-future-looking-for/#comments Mon, 16 Aug 2010 20:45:11 +0000 Denessa Munsterman http://pcmsconsulting.com/media/?p=2356 The landscape has changed: Agents want to know where they want to work, enjoy themselves, and have the opportunity to make the most money. In today’s real environment that means they want to know about your office, your internet marketing strategy, your website, and your internet lead management strategy. Can you answer their questions?

  • Like consumers, agents are trying to determine where they want to live, agents are trying to determine where they want to work
  • Like consumers, agents are increasingly starting their search online
  • Like consumers, agents are learning about you online as well as in person

70% of all agents are emotional decision makers, and the name of the game is SUPPORT!

  • Leads
  • Marketing
  • Training
  • Management support

The Agent of the future is Gen X / Gen Y

  • They want 24/7 service
  • Training and education support: Free & easy
  • Mobile working environment

About our webinar presenter, Judy Ladeur

  • Began real estate career in 1975Former Director of Recruiting for a large, 4-office firm in Chicago, and their #1 recruiter
  • Began her career as a national speaker and consultant to the real estate industry in 1990
  • Works with thousands of brokers and recruiters throughout the world helping them dramatically increase their market position

About our webinar presenter, Jose Perez

  • Founded PCMS Consulting in 2007
  • MBA in Real Estate from University of Texas at Austin with over 20 years experience in the residential and commercial real estate industries.
  • Former SVP Franchise Sales and Acquisitions for Realogy Corporation,  parent company of CENTURY 21, Coldwell Banker, ERA, Better Homes and Gardens, and Sotheby’s International Realty.
  • Directly and indirectly responsible for the franchise affiliation of over 3,000 brokerage companies and the acquisition of another 1,000.

Webinar Attendees!

PCMS Consulting wants to offer only the best and most helpful content to our audience, and your feedback is highly-valued by our team of real estate consultants! Please use the comments section below to ask questions or send feedback our way.

]]> http://pcmsconsulting.com/media/what-is-the-agent-of-the-future-looking-for/feed/ 0 How do you stay in touch after the real estate sale? http://pcmsconsulting.com/media/how-do-you-stay-in-touch-after-the-real-estate-sale/ http://pcmsconsulting.com/media/how-do-you-stay-in-touch-after-the-real-estate-sale/#comments Sat, 07 Aug 2010 03:48:43 +0000 Denessa Munsterman http://pcmsconsulting.com/media/?p=2384 DOWNLOAD PCMS Consulting’s free real estate webinar: How do you stay in touch after the real estate sale?

How do you follow up with the consumer AFTER the real estate sale? According to the National Association Realtors, almost 90% of homebuyers would do business with their agent again…but only about 11% can remember who they were. Additionally:

  • 21% of all Realtors do not have any repeat business
  • 61 % of Realtors with 3 to 5 years experience have less than 10% repeat business
  • 59% of Realtors with 6 to 15 years experience have less than 25% repeat business
  • 7% of the most experienced agents do not have anyrepeat business

Customer Relationship Management: Staying in touch after the sale. Automated Digital Marketing is An e-marketing system that:

  • Provides marketing support to youthrough the Forever Marketing system
  • Automatically captures repeat business from previous transactions
  • Attract referrals from realtors, lenders and loan originators

Forever Marketing: How does it work? Forever Marketing keeps you, and your professional customers, top of mind for as long as the homeowner owns their home:

  • Updated Documents Notification(Post-closing)
  • Homestead exemption reminders
  • Just Listed/Just Sold
  • Mortgage amortization schedule/interest paid calculation
  • Rate reset alerts
  • Mortgage market rate monitoring
  • Personal documents upload feature

About our webinar presenter, Rob Reich

  • Founder and President of Digital Docs.net
  • Founded ROI Systems in 2001BA Finance Mercer University 1985
  • 25 Years of sales and marketing experienceFormer VP Sales and Marketing, United Systems and Software, Inc (Orlando, FL)
  • Signed industry’s first ever co-marketing agreement with Fidelity National Financial, October 2008

About our webinar presenter, Jose Perez

  • Founded PCMS Consulting in 2007
  • MBA in Real Estate from University of Texas at Austin with over 20 years experience in the residential and commercial real estate industries.
  • Former SVP Franchise Sales and Acquisitions for Realogy Corporation,  parent company of CENTURY 21, Coldwell Banker, ERA, Better Homes and Gardens, and Sotheby’s International Realty.
  • Directly and indirectly responsible for the franchise affiliation of over 3,000 brokerage companies and the acquisition of another 1,000.
]]> http://pcmsconsulting.com/media/how-do-you-stay-in-touch-after-the-real-estate-sale/feed/ 0 How do you profit from internet leads? http://pcmsconsulting.com/media/how-do-you-profit-from-internet-leads/ http://pcmsconsulting.com/media/how-do-you-profit-from-internet-leads/#comments Mon, 19 Jul 2010 16:52:06 +0000 Denessa Munsterman http://pcmsconsulting.com/media/?p=2338 Many companies do a great job driving and engaging traffic only to “drop the ball” once someone clicks to get more information. According to NAR, 48% of internet leads go unanswered yet consumers will typically pick the first company that responds to them. There is a huge disconnect in our industry!

About our webinar presenter, Bradley Miller

  • Founded 1CAVO 2007 to help brokers with ILM needs.
  • A 23-year veteran of the real estate industry starting as an agent in Champaign, IL.
  • Managed the residential division of the 100+ agent family business, Miller & Miller Realtors for several years.
  • Joined Homestore.com (HOMS)  in 1999 as a national accounts manager.

About our webinar presenter, Jose Perez

  • Founded PCMS Consulting in 2007
  • MBA in Real Estate from University of Texas at Austin with over 20 years experience in the residential and commercial real estate industries.
  • Former SVP Franchise Sales and Acquisitions for Realogy Corporation,  parent company of CENTURY 21, Coldwell Banker, ERA, Better Homes and Gardens, and Sotheby’s International Realty.
  • Directly and indirectly responsible for the franchise affiliation of over 3,000 brokerage companies and the acquisition of another 1,000.

Webinar Attendees!

PCMS Consulting wants to offer only the best and most helpful content to our audience, and your feedback is highly-valued by our team of real estate consultants! Please use the comments section below to ask questions or send feedback our way.

]]> http://pcmsconsulting.com/media/how-do-you-profit-from-internet-leads/feed/ 0 How do you engage the consumer on your website? http://pcmsconsulting.com/media/how-do-you-engage-the-consumer-on-your-website/ http://pcmsconsulting.com/media/how-do-you-engage-the-consumer-on-your-website/#comments Thu, 15 Jul 2010 13:10:30 +0000 Denessa Munsterman http://pcmsconsulting.com/media/?p=2334 It’s not about you, or your company. It’s about the consumer, and they want relevant and engaging information NOW!

The consumer comes to your site to determine where they want to live. If you don’t have that information, they will find it somewhere else, and you will lose a sale. You need to provide them with a great user interface, that is easy to use, uncluttered, and visually appealing.

Ask yourself: can the consumer easily get around? The search function must be front and center. The design should be visually appealing, clean and simple. Your message must be crystal clear, and unified across all your social media outlets, not just your website.


Closed Format: MP4 MP4

Download the free real estate webinar, How Do You Engage the Consumer on Your Website?

During their initial search, your online consumer doesn’t want to hear about your designations, or how long you’ve been in business. The online real estate searcher will see right through statements like, “We have the best agents in town!” Your online visitors only care about learning about where they might want to live. Therefore, your real estate website must provide:

  • Neighborhood Information
  • Current Market Conditions
  • Lots of Pictures of houses, neighborhood activities, points of interest
  • Lots of video to give consumers a feel for who you are, and to also provide an additional way to learn more about neighborhoods

Finally, your client follow up must be timely, consistent and professional.

About our webinar presenter, Jose Perez

  • Founded PCMS Consulting in 2007
  • MBA in Real Estate from University of Texas at Austin with over 20 years experience in the residential and commercial real estate industries.
  • Former SVP Franchise Sales and Acquisitions for Realogy Corporation,  parent company of CENTURY 21, Coldwell Banker, ERA, Better Homes and Gardens, and Sotheby’s International Realty.
  • Directly and indirectly responsible for the franchise affiliation of over 3,000 brokerage companies and the acquisition of another 1,000.

Webinar Attendees!

PCMS Consulting wants to offer only the best and most helpful content to our audience, and your feedback is highly-valued by our team of real estate consultants! Please use the comments section below to ask questions or send feedback our way.

]]> http://pcmsconsulting.com/media/how-do-you-engage-the-consumer-on-your-website/feed/ 0 How do you effectively drive traffic to your website? http://pcmsconsulting.com/media/how-do-you-effectively-drive-traffic-to-your-website/ http://pcmsconsulting.com/media/how-do-you-effectively-drive-traffic-to-your-website/#comments Thu, 08 Jul 2010 02:53:05 +0000 Denessa Munsterman http://pcmsconsulting.com/media/?p=2318 Print is dead! Internet marketing has many forms, social media, search engine optimization, search engine marketing, listing syndication, blogging, etc. All these functions are interconnected and require an integrated strategy. What is your internet marketing strategy?

DOWNLOAD our real estate webinar, “How do you effectively drive traffic to your website?”

Webinar Attendees!

PCMS Consulting wants to offer only the best and most helpful content to our audience, and your feedback is highly-valued by our team of real estate consultants! Please use the comments section below to ask questions or send feedback our way.

]]> http://pcmsconsulting.com/media/how-do-you-effectively-drive-traffic-to-your-website/feed/ 1 What are today’s online consumers looking for? http://pcmsconsulting.com/media/what-are-todays-online-consumers-looking-for/ http://pcmsconsulting.com/media/what-are-todays-online-consumers-looking-for/#comments Thu, 01 Jul 2010 15:13:43 +0000 Denessa Munsterman http://pcmsconsulting.com/media/?p=2310 Online consumers are looking for an engaging and entertaining experience where they can easily access the information they want immediately. In an environment where information is everywhere and the consumer knows it, what are you doing to create an engaging online presence?

DOWNLOAD our real estate webinar, “What are today’s online consumers looking for?”

About our Webinar presenter, Ashfaq Munshi

  • Founder and CEO of Terabitz
  • Brings a unique mix of 20 years of entrepreneurship, engineering, marketing, and management experience.
  • A.B. in Mathematics from Harvard,  completed graduate work in computer science at Brown and the University of California, Santa Cruz and is an alumnus of the Stanford Graduate School of Business.
  • Has founded four other Silicon Valley companies: Radiance, Vivecon, SpecialtyMD (acquired by Ventro), and Commerce Engine (became Ariba).

About our webinar presenter, Jose Perez

  • Founded PCMS Consulting in 2007
  • MBA in Real Estate from University of Texas at Austin with over 20 years experience in the residential and commercial real estate industries.
  • Former SVP Franchise Sales and Acquisitions for Realogy Corporation,  parent company of CENTURY 21, Coldwell Banker, ERA, Better Homes and Gardens, and Sotheby’s International Realty.
  • Directly and indirectly responsible for the franchise affiliation of over 3,000 brokerage companies and the acquisition of another 1,000.

Webinar Attendees!

PCMS Consulting wants to offer only the best and most helpful content to our audience, and your feedback is highly-valued by our team of real estate consultants! Please use the comments section below to ask questions or send feedback our way.

]]> http://pcmsconsulting.com/media/what-are-todays-online-consumers-looking-for/feed/ 0 What does the brokerage of the future look like? http://pcmsconsulting.com/media/what-does-the-brokerage-of-the-future-look-like/ http://pcmsconsulting.com/media/what-does-the-brokerage-of-the-future-look-like/#comments Wed, 30 Jun 2010 03:25:15 +0000 Jose Perez http://pcmsconsulting.com/media/?p=2292 The new brokerage paradigm requires brokers and managers to reinvent themselves, create an engaging online presence, and master internet marketing if they are to be successful in recruiting the “agent of the future”. What are you doing to REinvent yourself?

About our webinar presenter, Jose Perez

  • Founded PCMS Consulting in 2007.
  • MBA in Real Estate from University of Texas at Austin with over 20 years experience in the residential and commercial real estate industries.
  • Former SVP Franchise Sales and Acquisitions for Realogy Corporation,  parent company of CENTURY 21, Coldwell Banker, ERA, Better Homes and Gardens, and Sotheby’s International Realty.
  • Directly and indirectly responsible for the franchise affiliation of over 3,000 brokerage companies and the acquisition of another 1,000.

DOWNLOAD our real estate webinar, “What Does the Brokerage of the Future Look Like?”

Webinar Attendees!

PCMS Consulting wants to offer only the best and most helpful content to our audience, and your feedback is highly-valued by our team of real estate consultants! Please use the comments section below to ask questions or send feedback our way.

]]> http://pcmsconsulting.com/media/what-does-the-brokerage-of-the-future-look-like/feed/ 0 PCMS Consulting launches Camp REinvent Summer Webinar Series http://pcmsconsulting.com/media/pcms-consulting-launches-camp-reinvent-summer-webinar-series/ http://pcmsconsulting.com/media/pcms-consulting-launches-camp-reinvent-summer-webinar-series/#comments Fri, 25 Jun 2010 15:09:16 +0000 Denessa Munsterman http://pcmsconsulting.com/media/?p=2277 New free program aims to reach and help more U.S. real estate brokerages

PCMS Consulting today announced its Camp REinvent™ Summer Webinar Series. The company will be hosting ten free, 30 minute webinars focused on real estate broker reinvention through internet marketing and recruiting efforts.

“Our original Camp REinvent™ was a hit!” states Jose Perez, President of PCMS Consulting. “What we hope to accomplish this time around is to drive more brokers and managers to the program by making it shorter and much less of a time commitment. If someone wants to engage us on a deeper level, they can do so on an ‘a la carte’ basis based on their specific needs.”

Camp REinvent™ was conceived as a way to expose real estate brokerages to a variety of relevant topics that help them bring change and innovation to their companies and markets. Each 30 minute session contains ideas that are designed to spur serious conversation among brokers and their management teams to make a concerted effort to reinvent the way they operate, communicate with clients, and recruit the “agent of the future”.

LP Finn, Vice President of Coach Realtors, an 18 office brokerage in Long Island, NY participated in the original Camp REinvent™ from June to December 2009. “Our team really embraced the concepts that were presented in Camp REinvent and it caused us to introduce various new programs that have helped us become more profitable as well as recruit new agents into our company.”

In addition to company personnel, the webinar series will include guest hosts from several technology companies that are helping brokerages make a difference in their online marketing efforts. Confirmed guests include Ashfaq Munshi, CEO of Terabitz, a highly regarded Web 2.0 enterprise vendor that creates both company and agent ROI through their innovative platforms; Bradley Miller, Founder of 1Cavo, an outsourced internet lead management call center that deals with the industry’s ineffective response to internet leads; and Maria Mull, Vice President of Development of AlignMark, an expert in real estate human capital tools that drives agent recruiting leads, a simulation tool, and a way to manage and distribute agent recruiting leads.

PCMS Consulting Camp REinvent™ Free Summer Webinar Series for Real Estate

All webinars @ 2 p.m. EST

June 30 What does the brokerage of the future look like? (DOWNLOAD WEBINAR) PCMS Consulting
July 1 What are today’s online consumers looking for? (DOWNLOAD WEBINAR) Ashfaq Munshi, Terabitz
July 8 How do you effectively drive traffic to your website? (DOWNLOAD WEBINAR) PCMS Consulting
July 15 How do you engage the consumer on your website? (DOWNLOAD WEBINAR) Ashfaq Munshi, Terabitz
July 22 How do you profit from internet leads? (DOWNLOAD WEBINAR) Bradley Miller, 1Cavo
July 29 How do you stay in touch after the real estate sale? (DOWNLOAD WEBINAR) Robert Reich, Digital Docs.net
August 4 What is the agent of the future looking for? PCMS Consulting
August 11 How do you drive agent leads to your company online? REGISTER NOW! Maria Mull, AlignMark
August 18 How do you talk to the agent of the future? REGISTER NOW! PCMS Consulting
August 25 How do you effectively keep track of agent leads? REGISTER NOW! Maria Mull, AlignMark

ABOUT PCMS CONSULTING
PCMS Consulting is a full service real estate consulting, management, and sales organization specializing in real estate brokerage and franchisor growth related issues.  PCMS was founded in 2007 and delivers a innovative consulting services and related products that leading companies require for maintaining and enhancing their market position and profitability. The organization is led by founder and President Jose Perez who has compiled a veteran, forward-thinking team of consultants, business development personnel, and innovative industry product vendors and franchisors to assist clients as they seek to “reinvent” their companies in a dramatically changing environment.  For more information, visit www.pcmsconsulting.com.

]]> http://pcmsconsulting.com/media/pcms-consulting-launches-camp-reinvent-summer-webinar-series/feed/ 0 If you are considering the sale of your real estate business . . . http://pcmsconsulting.com/media/real-estate-exit-strategy-webinar/ http://pcmsconsulting.com/media/real-estate-exit-strategy-webinar/#comments Wed, 24 Mar 2010 16:35:13 +0000 Jose Perez http://pcmsconsulting.com/media/?p=2081 Join us for a FREE real estate webinar on Monday, March 29, 2010!

Jose Perez, President of PCMS Consulting , a leading real estate industry consulting firm, will be reviewing the reality of today’s market for those who might be interested in pursuing an exit strategy.

This free online seminar for real estate business owners will discuss important real estate business details such as:

  • Real estate market conditions

  • How real estate companies are valued

  • Potential ways you might be able to extract value from your hard work despite current real estate market conditions

If you are interested in pursuing further discussions after next week’s webinar, Jose will make himself and his staff available for free, 30 minute consultations.

Real Estate Webinar Details:

  • If you are considering the sale of your real estate business . . .
  • Monday, March 29, 2010
  • 2:00 PM – 2:30 PM EDT
  • After registering you will receive a confirmation email containing information about joining the Webinar.
  • PC-based attendees required: Windows® 7, Vista, XP, 2003 Server or 2000
  • Macintosh®-based attendees required: Mac OS® X 10.4.11 (Tiger®) or newer

Space is limited for this free real estate webinar! Reserve your online seminar seat now!

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