PCMS Consulting today announced its Camp REinvent™ Summer Webinar Series. The company will be hosting ten free, 30 minute webinars focused on real estate broker reinvention through internet marketing and recruiting efforts.

“Our original Camp REinvent™ was a hit!” states Jose Perez, President of PCMS Consulting. “What we hope to accomplish this time around is to drive more brokers and managers to the program by making it shorter and much less of a time commitment. If someone wants to engage us on a deeper level, they can do so on an ‘a la carte’ basis based on their specific needs.”

Camp REinvent™ was conceived as a way to expose real estate brokerages to a variety of relevant topics that help them bring change and innovation to their companies and markets. Each 30 minute session contains ideas that are designed to spur serious conversation among brokers and their management teams to make a concerted effort to reinvent the way they operate, communicate with clients, and recruit the “agent of the future”.

LP Finn, Vice President of Coach Realtors, an 18 office brokerage in Long Island, NY participated in the original Camp REinvent™ from June to December 2009. “Our team really embraced the concepts that were presented in Camp REinvent and it caused us to introduce various new programs that have helped us become more profitable as well as recruit new agents into our company.”

In addition to company personnel, the webinar series will include guest hosts from several technology companies that are helping brokerages make a difference in their online marketing efforts. Confirmed guests include Ashfaq Munshi, CEO of Terabitz, a highly regarded Web 2.0 enterprise vendor that creates both company and agent ROI through their innovative platforms; Bradley Miller, Founder of 1Cavo, an outsourced internet lead management call center that deals with the industry’s ineffective response to internet leads; and Maria Mull, Vice President of Development of AlignMark, an expert in real estate human capital tools that drives agent recruiting leads, a simulation tool, and a way to manage and distribute agent recruiting leads.

PCMS Consulting Camp REinvent™ Free Summer Webinar Series for Real Estate

All webinars @ 2 p.m. EST

ABOUT PCMS CONSULTING
PCMS Consulting is a full service real estate consulting, management, and sales organization specializing in real estate brokerage and franchisor growth related issues.  PCMS was founded in 2007 and delivers a innovative consulting services and related products that leading companies require for maintaining and enhancing their market position and profitability. The organization is led by founder and President Jose Perez who has compiled a veteran, forward-thinking team of consultants, business development personnel, and innovative industry product vendors and franchisors to assist clients as they seek to “reinvent” their companies in a dramatically changing environment.  For more information, visit www.pcmsconsulting.com.

In its continued quest to offer innovative solutions to the brokerage community, PCMS Consulting today announced two new technology partnerships within its Internet Services Group. The company has signed strategic marketing agreements with 1CAVO of Denver, CO and Digital Docs.net of Orlando, FL.

1CAVO provides an outsourced internet lead management solution which combines lead management software with a call center that guarantees calls on internet inquiries within 15 minutes, 7 days a week. Founder, Bradley Miller, notes some disturbing statistics that is making this service very attractive to brokerages who believe they are missing revenue opportunities as a result of the fact that:

• 48% of internet leads are not responded to (California Association of Realtors);
• 7% of internet consumers are not ready to buy within 30 days but remain interested in more information (California Association of Realtors); and,
• 52% of internet consumers expect a response within one hour (California Association of Realtors).

Digital Docs.net, founded in 2001, optimizes real estate brokerage sales and profits through their Digital Closing Docs with Forever Marketing™ platform.  This one-of-a-kind technology dramatically improves automated post-closing client contact for the real estate agent and also notifies the agent and broker when the client returns to the market, thus increasing repeat business.  Since Digital Closing Docs™ integrates with the title agency it also increases agent capture rates (and monthly order count) of the broker’s owned (or affiliated) title agency.  “Our Forever Marketing™ platform is the only technology of its kind that automatically keeps the agent linked to the client for as long as the homeowner owns their home.” states Digital Docs.net founder Robert Reich.

“Our industry needs to reinvent itself. Every service we offer and technology we represent helps brokerages do just that.” says Jose Perez, President of PCMS. “These two exciting partnerships directly address two of the most glaring weaknesses our industry struggles with: internet lead management and professional client follow up.”

PCMS client, The Strata Group, a 200 agent, seven office brokerage in the Baltimore, MD area is in the process of implementing both of these products simultaneously and is optimistic they will provide significant returns. “We want to be leaders and innovators in our market. Both of these products will not only result in more business, but they will be excellent listing and recruiting tools that will clearly differentiate us from the competition.” states William Yerman, President and CEO of Strata.

While 1CAVO began operations earlier this year, in addition to Strata, they already boast several other leading multi office brokerages as clients. “Many companies are struggling with internet leads due to the fact that it is not cost-effective enough to establish their own call center.” states Miller. “That being said, they realize there is a significant opportunity cost due to missed internet lead conversions.”

Digital Docs.net is an established player in the title industry with customers in 18 states. Their engagement with PCMS is a result of their desire to bring this highly successful and necessary service to brokerages that either have an existing in-house or outsourced title relationship. In less than 30 days, through the assistance of the PCMS team, Digital Docs.net has already closed three transactions with brokerage companies and is in talks with several other large industry players.

ABOUT PCMS CONSULTING

PCMS Consulting is a full service real estate consulting, management, and sales organization specializing in real estate brokerage and franchisor growth related issues.  PCMS was founded in 2007 and delivers innovative consulting services and related products that leading companies require for maintaining and enhancing their market position and profitability. The organization is led by founder and President Jose Perez who has compiled a veteran, forward-thinking team of consultants, business development personnel, and innovative industry product vendors and franchisors to assist clients as they seek to “reinvent” their companies in a dramatically changing environment.  For more information, visit www.pcmsconsulting.com.

Boulder, Colorado – Boulder-based real estate agent Matt Kolb lost a deal in 2006 when a client bypassed him and found a private seller while riding a rented bicycle around town. Though he missed out on the sale, the loss sparked a stellar business idea: Leading clients on bicycle tours of neighborhoods as a hook to engage and sell.
By June of 2009, Kolb’s brainchild, Pedal to Properties, was operating out of a small service office in Boulder with four agents. Kolb knew the business had great potential as the depressed real estate market, stale infrastructure of national brands, and rising environmental awareness left the perfect microcosm for a fresh real estate concept to emerge; but he lacked the capital to take it to the next level. He also knew that he had created the ideal blend for a hot business model today: A health conscience-focus, in that business owners/bike enthusiasts are attracted to healthiness of the brand; green-conscience, in that there is an environmentally-friendly component to the business; and an easily marketable business model that can be added to an existing business to add buzz, support and stronger infrastructure to it.

That recipe proved to be the solution to the lack of capital when one of his clients, Tim Majors, an Australian entrepreneur, expressed an interest in the company, Kolb jumped at the opportunity to get Pedal to Properties the cash infusion it needed.

“I thought I was moving to the States to retire,” says Majors, “but I saw something unique in this business that I couldn’t pass up.”

Though this is his first venture into real estate, Majors knows a thing or two about growth opportunities. He took his last business, Wooldridges, an educational product retailer, from one location with annual revenues of $5 million to 20 locations with sales of $60 million in less than a decade, then sold it to a private equity firm in 2007.
In July of 2009, Majors took a 50 percent stake in Pedal to Properties and began implementing plans for growth, starting with a new corporate headquarters. Later that summer, the company moved to a 2,800 square-foot location in downtown Boulder with plenty of space for bikes out front. By April 2010, it housed 25 agents with room to add another 15 by year’s end.

“We put bikes with our logos in local hotels for guests to rent, free of charge. All they have to do is fill out a waiver with their name and address, which we can then use to follow up with them, answer any questions, and hopefully implement future relationships,” says Majors, discussing a key marketing strategy they have put in place.
The re-invention of Pedal to Properties didn’t stop there. Through the Fall of 2009, Majors worked with Jose Perez, president of real estate consultancy PCMS and former senior vice president of franchise sales at Realogy, parent company to Century 21, Coldwell Banker, and Sotheby’s Real Estate. Together they created a franchise infrastructure and Web presence that would blow competitors out of the water. In a few short months, Pedal to Properties was registered for franchise sales in 36 states and will be fully registered in all 50 states by summer 2010. The first two locations were sold in Northampton, Mass. and Sonoma, Calif., thus demonstrating the brand’s coast-to-coast appeal.
“Our Northampton franchisee, Craig Della Penna, just happens to be a biking enthusiast and local real estate agent,” says Majors. “That’s the kind of franchisee we’re looking for: boutique agents in urban or vacation towns looking to differentiate themselves from the antiquated stereotype of real estate sales,” adds Perez.

With an affordable business model and a quick rate of success already in motion, including two franchises already on board, Majors says he expects to reach 20 by end of year 2010. To prepare for that anticipated expansion, Pedal to Properties invested heavily in franchisee support programs, including a Web 2.0 and social media platform fit for an agency 80 times its size.

“We convinced Terabitz, a Silicon Valley-based real estate website and database builder for firms with as many as 2,000 agents, to help us create a next-generation Web platform and social media tool that will both attract new franchise and support rapid growth,” says Perez.

In addition to its Web platform, Pedal to Properties offers franchisees six months of agent recruitment training by PCMS, teaching them how to corral the best talent in their local markets.

“There are several trends that are coming together in our favor, making this the perfect time for a brand like Pedal to Properties to succeed,” says Majors. “Americans are more concerned than ever about the environment and their health; they’re resonating back to urban living where bikes are an increasingly popular form of transportation; and they’re looking for housing bargains. It’s the perfect storm for us.”

ABOUT PEDAL TO PROPERTIES
Based in Boulder, Colo., Pedal to Properties was founded by Matt Kolb as a full-service realty firm that provides a unique experience for home buyers. Pedal to Properties Franchise is a full-service real estate company that blends innovative services, sophisticated technology, and a commitment to the environment. Pedal to Properties realtors focus on assisting clients with buying and selling homes through an optional service to view properties from cruiser bikes. Former Australian businessman and now President of Pedal to Properties, Tim Majors joined the brand to expand Pedal to Properties to a national franchise. For more franchise information on territories available throughout the U.S. visit www.pedaltoproperties.com.

CUPERTINO, SILICON VALLEY, USA – March 25, 2010 — Intero Real Estate Services (http://interorealestate.com), a leading U.S. real estate brokerage that has recently expanded its brand globally, as a franchisor, through Intero Franchise Services, Inc. and Intero International Franchise Services, LLC, was awarded the Leading Real Estate Companies of the World® Best Visual Design of 2009 award for its flagship website, interorealestate.com.

The award was presented by Leading Real Estate Companies of the World®, a global network of distinctive real estate firms, at the organization’s annual conference in Las Vegas, Nevada.

The award comes on the heels of a recent redesign of interorealestate.com to reflect the latest design standards, highlight the company’s expanding international presence and create a visual experience that reflects the spirit of innovation that drives the Intero brand.

“It is not a coincidence that our global headquarters sits next to the Apple® Computer campus,” said Gino Blefari, Intero® President and CEO. “We recognize the importance of design in everything we do – especially online, which is where most property buyers and sellers first encounter real estate brands today.”

Bob Moles, the Intero Chairman, added, “Real estate operators around the world have known for years that the Web is a critically important brand touchpoint, but most have failed to take action and make the investments needed to deliver usable, compelling online experiences. We believe this inaction is no longer sustainable and have made the investments needed to ensure our growing network of franchisees excel in this area.”

The Intero® approach to designing online experiences is based on a set of principles any company, in any country, would do well to follow:

• User focused design: Design should be driven by the needs of end users, not the brand. This requires taking the time to understand what property buyers and sellers want when they go online, then delivering it to them in the clearest way possible. Though simple, this idea has been largely ignored by real estate companies intent on designing with their needs in mind.
• Restraint: Website design in real estate has long been plagued by unnecessary complexity. Designs laden with marginally useful features, self-promotional copy and heavy graphics are the norm. This gets in the way of users seeking what they truly want, which ultimately harms the brand.
• Quality: Real estate companies that spend millions on palatial offices and expensive print collateral often balk at spending thousands on quality Web design. This is exactly backwards. Insisting on – and investing in – good Web design is imperative.

Concludes Blefari, “This award is an important validation for us, and one we are particularly honored to receive given the strength and breadth of the organizations in the Leading Real Estate Companies of the World® network.”

About the Intero® brand

Founded in 2002 Intero Real Estate Services, Inc. has quickly become one of the premier real estate brands in the U.S. Today, the Intero® brand has over 1,800 agents and 40 company owned and franchise offices covering California, Colorado, Nevada and Texas. The company is private and headquartered in California’s Silicon Valley.

Jose Perez, President of PCMS Consulting , a leading real estate industry consulting firm, will be reviewing the reality of today’s market for those who might be interested in pursuing an exit strategy.

This free online seminar for real estate business owners will discuss important real estate business details such as:

• Real estate market conditions

• How real estate companies are valued

• Potential ways you might be able to extract value from your hard work despite current real estate market conditions

If you are interested in pursuing further discussions after next week’s webinar, Jose will make himself and his staff available for free, 30 minute consultations.

Real Estate Webinar Details:

• If you are considering the sale of your real estate business . . .
• Monday, March 29, 2010
• 2:00 PM – 2:30 PM EDT
• After registering you will receive a confirmation email containing information about joining the Webinar.
• PC-based attendees required: Windows® 7, Vista, XP, 2003 Server or 2000
• Macintosh®-based attendees required: Mac OS® X 10.4.11 (Tiger®) or newer

Space is limited for this free real estate webinar! Reserve your online seminar seat now!

Atlanta, GA and Orlando, FL (February 8, 2010) – PCMS Consulting and AlignMark today announced the launch of an innovative agent recruitment program called Total Recruiting Solution? powered by AlignMark (TRS). The program offers brokerages coaching and technology tools that will better position them to recruit the “agent of the future”.
Glen Jaffee, Vice President of Orlando, FL based AlignMark, a 30 year-old human capital technology vendor, notes, “A real estate brokerage company’s greatest asset is their agent, however, agent recruitment is generally the least strategized and measured task within the organization.” He adds, “Why wouldn’t you spend the time, money, and effort not only to generate agent leads, but also to qualify them, make sure they are a fit with your company, and measure all these things to insure your management team is accountable for the entire process? Any less of an effort is leaving significant dollars on the table in our expert opinion.”
Total Recruiting Solution? powered by AlignMark is an outgrowth of PCMS Consulting’s other successful coaching program, Camp REinvent?. Coldwell Banker Caine of Greenville, SC was a participant in Camp REinvent?. “We’re committed to our investment in the Total Recruiting Solution? because we’re dedicated to bringing in the best and brightest agents to our firm,” said Stephen Edgerton, Chief Operating Officer. “We’ve got an ambitious recruiting goal this year and feel confident this new resource is going to help streamline our efforts and allow us to more effectively assess and attract top notch agents.”
Jose Perez, President of PCMS Consulting, constantly preaches the need for change. “As a company, our goal is to bring the real estate industry creative solutions to every day issues brokers are struggling to address while they navigate a still bumpy market. TRS is a unique approach that marries time-tested and highly successful coaching methods with Web 2.0 Internet-based technology that eliminates excuses and generates results.”
PCMS Consulting and AlignMark have been working as strategic partners since mid-2009 and have already seen TRS generate results. Prior to the program, AlignMark clients had access to effective tools and PCMS recruiting coaching was providing clients substantive coaching advice. By joining the two as an integrated service the companies believe brokers now have the best of both worlds: a system to focus their managers and/or recruiters on finding the “agent of the future” while simultaneously holding them accountable with comprehensive tools, metrics, and reporting.

About  PCMS CONSULTING
PCMS Consulting is a full service real estate consulting, management, and sales organization specializing in real estate brokerage and franchisor growth related issues. PCMS was founded in 2007 and delivers a portfolio of innovative consulting services and related products that leading companies require for maintaining and enhancing their market position and profitability. The organization is led by founder and President Jose Perez who has compiled a veteran, forward-thinking team of consultants, business development personnel, and innovative industry product vendors and franchisors to assist clients as they seek to “reinvent” their companies in a dramatically changing environment. For more information, visit www.pcmsconsulting.com and www.campreinvent.com.

About AlignMark
Since 1976 AlignMark has been a pioneer and leading provider of tools and services aimed to help organizations optimize their human capital services, and have been providing the Real Estate Industry with recruitment, selection and development tools since 1998. The culmination of AlignMark’s experiences has changed the way the industry recruits, selects and develops new and experienced real estate agents today. Over 700 real estate brokerages including large independents and franchised offices of the leading brands around the world have worked with AlignMark. Real estate products include AccuRecruiter, Real Estate Simulator and ARMS. For more information, visit http://www.alignmark.com/solutions/realestate.asp.

Atlanta, GA (January 11, 2010) – PCMS Consulting today announced the successful completion of its inaugural coaching program designed to show brokerages how to reinvent themselves, their management, and their agents. The inaugural Camp REinvent? began in July 2009 and “graduated” 40 brokers, managers, and marketing directors in mid-December putting the group on the path towards reinvention and inspiring innovation and change at one of the most critical moments in the real estate industry.
Patrick Fortin, President of CENTURY 21 Commonwealth, one of the largest CENTURY 21 franchisees in the U.S., enrolled himself and six members of his management team. “We knew the world was changing around us and that we could no longer continue to do business the same way. When we learned about a relatively inexpensive way to address multiple issues offered by the proven industry leaders of PCMS Consulting, we felt we had very little downside. The program paid for itself many times over.”
“Campers” attended weekly group coaching calls covering topics such as how to reinvent themselves as management, how to create a presence on social media, how to create a true Web 2.0 website, and how to recruit the agent of the future. Sessions also tackled financial issues such as profiting in a “trough” and succession plans as well as several company specific coaching sessions with PCMS leadership to discuss the implementation of concepts that were being presented at each session.
“Our goal was to help brokers and their management teams internalize the need for change and to accept the fact everything is interconnected in this new real estate brokerage paradigm.” states Jose Perez, President of PCMS Consulting. “The agent of the future will not have a lot of interest in working for your company if you and your management are not ‘hip’, if you don’t understand Web 2.0, and if you are still operating like you were as recently as even three years ago.”
Another participant, LP Finn of Coach Realtors, a well established multi-office brokerage in Long Island, NY had this to say about his team’s experience, “The instructors took the time to carefully plan each session giving the participants (‘Campers’) a wealth of information without any wasted time or old/re-packaged ideas. What I liked most about the ‘camp’ idea was the use of technology to create an innovative and effective forum. The webinars allowed our firm to have multiple members of our upper management team participate in the ‘camp’ without the cost or wasted time of traveling to a central location.”

PCMS Consulting is planning to launch its next Camp REinvent? in the coming weeks and is currently taking reservations. “We learned a lot from the first ‘camp’ and have made some modifications that should make our 2010 program even better than the first one.” states Perez. “We take a lot of pride in knowing that if brokerages embrace the concepts we are presenting and view them as being integrated, they are going to succeed regardless of the market conditions.”

About PCMS CONSULTING

PCMS Consulting is a full service real estate consulting, management, and sales organization specializing in real estate brokerage and franchisor growth related issues. PCMS was founded in 2007 and delivers a portfolio of innovative consulting services and related products that leading companies require for maintaining and enhancing their market position and profitability. The organization is led by founder and President Jose Perez who has compiled a veteran, forward-thinking team of consultants, business development personnel, and innovative industry product vendors and franchisors to assist clients as they seek to “reinvent” their companies in a dramatically changing environment. For more information visit www.pcmsconsulting.com and www.campreinvent.com.

PCMS Consulting expands Terabitz relationship

Company chosen to provide search engine optimization project management

Atlanta, GA (November 9, 2009) – PCMS Consulting today announced that it has been chosen to lead all search engine optimization and social media efforts to the Web 2.0 enterprise clients of Silicon Valley based Terabitz. The innovative company, who names leading companies such as Intero Real Estate, @Properties, and Prudential Gary Greene as clients, has an exclusive marketing arrangement with PCMS and has also been informally recommending them for SEO projects for several months.

Terabitz founder, Ashfaq Munshi, decided to expand the relationship based on the belief that SEO has become a prominent topic as brokerages go away from print media and are looking for ways to organically drive traffic to their sites. “In addition to the great job PCMS has done leveraging their relationships on our behalf, we also feel very confident they can provide an integrated approach to our whole internet marketing effort. They will help drive traffic to our ‘best in class’ Web 2.0 solution.”

Stacey Salatto, Broker at Porter Properties in Auburn, AL, signed a deal with Terabitz and hired PCMS Consulting for SEO services separately in April 2009. “It has been very convenient for us to have our SEO vendor working hand in hand with our Web 2.0 enterprise provider. PCMS markets the Terabitz product and is intimately familiar with their architecture so it gives them the ability to give us much better service than someone else might be able to.”

PCMS President, Jose Perez states, “We are very excited that a recognized Web 2.0 leader such as Terabitz recognizes our ability to help them not only in marketing their platform but also working with their clients and engineering staff to drive traffic. Our continued positive momentum continues to attract business and allow us to recruit talent.”

PCMS recently recruited Jeff Castner to handle business development in the Midwest and is also actively recruiting to round out their award winning business development team. Mr. Castner is a former sales leader for Sotheby’s International Realty and Coldwell Banker and joins a team that has over 300 years of experience on the local, regional, and national real estate scenes over the past 25 years.

ABOUT PCMS CONSULTING
PCMS Consulting is a full service real estate consulting, management, and sales organization specializing in real estate brokerage and franchisor growth related issues.  PCMS was founded in 2007 and delivers a portfolio of innovative consulting services and related products that leading companies require for maintaining and enhancing their market position and profitability. The organization is led by founder and President Jose Perez who has compiled a veteran, forward-thinking team of consultants, business development personnel, and innovative industry product vendors and franchisors to assist clients as they seek to “reinvent” their companies in a dramatically changing environment.  For more information visit www.pcmsconsulting.com and www.pcmsconsulting.com/pcms/blog/.

Pedal to Properties Selects Franchise Sales Firm

Unique realty firm expedites franchise plans

Boulder, Colo.—September 8, 2009—Pedal to Properties, a unique Boulder-based real estate firm that incorporates the use of distinctive cruiser bikes as part of its real estate touring practice, has signed an agreement with PCMS Consulting, an experienced franchise consulting, management and sales firm. Tim Majors, president, U.S. operations for Pedal to Properties, made the announcement after researching franchise sales and consulting firms nationwide.

“As an emerging franchisor, it was critical that Pedal to Properties selected a firm that was experienced yet offered smart strategies for reaching prospective franchise operators in cities and towns where the Pedal to Properties model will gain traction,” said Majors. “PCMS Consulting helps us jumpstart our franchise development process as many on their team are ex-senior level executives and award-winning sales representatives from Realogy Corporation, parent company of national brands such as Better Homes and Gardens, Sothebys International Realty, and Coldwell Banker. They have an excellent understanding of how to reach our target franchisee and a keen eye for broker needs as the industry moves towards a new paradigm dominated by the consumer and the Internet.”

Majors, who joined Pedal to Properties as a partner in May, said this model should work well in communities nationwide where buyers and sellers are healthy, green-focused, and want to live in urban neighborhoods connected with the surrounding community. He has been pleased with early conversations with brokerages who have expressed serious interest in being part of a new, innovative, and environmentally conscious brand. PCMS Consulting’s sales team has begun to take reservations in the top 25 target markets identified by Pedal To Properties’ management team.

“We are always seeking out ground-breaking companies to do business with,” said Jose Perez, president, PCMS Consulting. “When we learned about Pedal to Properties and their environmentally friendly and health-conscious approach to selling real estate, we were intrigued. We are confident, after meeting Tim and Matt, and seeing the commitment they have to providing franchisee support and coaching in the areas of business planning, recruiting, and social media, that the timing for this unique model couldn’t be better.”

Formed in 2006, Pedal to Properties has grown 200 percent in the last two years, and today the company maintains 50 Electra Cruiser bikes at strategic locations throughout Boulder. Pedal to Properties continues to grow and attract national attention as Entrepreneur Magazine selected the firm as one of its “Top 100 Brilliant Companies” in a recent issue. In the last few months, Pedal to Properties has also been featured in major media outlets such as Fortune Small Business, New York Times, Wall Street Journal, CNBC and ABC News. See all articles and press releases.

As part of its overall strategy, Pedal to Properties real estate agents work closely with buyers to uncover neighborhoods that may interest them, then take cruiser bikes to those neighborhoods before embarking on a relaxed, neighborhood tour, where clients can see local parks, schools, stores, churches, and other amenities that buyers care about when selecting a home.

“Our bikes are cool and set us apart but the technology that we are getting ready to launch for consumers is going to take us to a new level among real estate firms,” added Majors. “Consumers will appreciate the interactive features we will make available online and realtors looking to join a forward-thinking firm will love the easy-to-access web tools and social networking strategies.”

About Pedal to Properties (www.pedaltoproperties.com)
Based in Boulder, Colo., Pedal to Properties was founded by Matt Kolb as a full-service realty firm that provides a unique experience for home buyers. Pedal to Properties realtors focus on assisting clients with buying and selling homes through an optional service to view properties and homes from Pedal to Properties cruiser bikes. Former Australian businessman Tim Majors joined Kolb in May to help take Pedal to Properties national through franchising. Majors has successful experience in taking a business national in Australia. For more information, call (303) 579-8947.

About PCMS Consulting (www.pcmsconsulting.com)
PCMS Consulting is a full-service consulting, management, and sales organization specializing in real estate brokerage and franchisor growth-related issues. PCMS was founded in 2007 and delivers a portfolio of cost-efficient consulting services and related products that leading companies require to maintain and enhance their market position and profitability. The firm is led by founder and President Jose Perez who has compiled a veteran team of consultants, business development personnel, and innovative industry product vendors and franchisors to assist clients as they seek to reinvent their companies in a dramatically changing real estate environment.

Atlanta, GA (August 31, 2009) – Due to overwhelming interest in the topic of reinvention and the need for real estate brokerages to seriously address seismic market shifts, PCMS Consulting today announced the launch of it its second Camp REinvent coaching program. PCMS’ business development team is currently accepting reservations for a program which is set to begin on October 1st.

The inaugural Camp REinvent registered over 40 participants and began on July 9th. Topics covered in the first eight weeks of the program have included reinvention of the real estate broker and his/her management team, how to create an engaging web 2.0 presence and website, how to create a social media strategy, search engine optimization tips, integrated technology strategies, how to set up, recruit to, and operate a café style office, and the first of four sessions on recruiting the agent of the future. The first program will run through mid-December.

According to PCMS President, Jose Perez, “Camp REinvent is designed to get real estate brokers and managers to accept the fact that change starts with them and that in today’s environment everything is tied to everything else. How can you expect your agents to change if you don’t?” As one example, Perez points to brokers who are promoting social media to their agents yet don’t have a LinkedIn or Facebook page. He adds, “You have to walk the walk!”

LP Finn, Director of Corporate Services for Coach Realtors, a 15 office brokerage based in Northport, NY, said, “I am extremely impressed with knowledge and expertise of the instructors within the camp.  The instructors have taken the time to carefully plan each session, giving the ‘Campers’ a wealth of information without any wasted time or old/re-packaged ideas.”

PCMS Consulting boasts a team with over 300 years worth of real estate experience and expertise in areas that are critical in today’s environment such as recruiting, web 2.0, internet marketing, and success planning. The program is based on a collaboration within this team and special guests talking about topics such as web 2.0, internet lead management, Gen Y, and café style offices to deliver a comprehensive program that takes the best ideas and weaves them into a program that builds upon each topic to promote an ongoing dialog about reinvention within the companies that join Camp REinvent.

“Traveling and talking to brokers all over the country gives us a great perspective and allows us to share best practices.” says Jose Perez, President of PCMS Consulting. “The real estate brokerage of industry of old is not coming back and those who don’t take action now will be left behind. Our ‘Campers’ are benefiting from some of the sharpest and most innovative minds in the industry as well as networking with their peers all over the country.”

ABOUT PCMS CONSULTING
PCMS Consulting is a full service real estate consulting, management, and sales organization specializing in real estate brokerage and franchisor growth related issues.  PCMS was founded in 2007 and delivers a portfolio of cost-efficient consulting services and related products that leading companies require for maintaining and enhancing their market position and profitability. The organization is led by founder and President Jose Perez who has compiled a veteran, forward-thinking team of consultants, business development personnel, and innovative industry product vendors and franchisors to assist clients as they seek to “reinvent” their companies in a dramatically changing environment.  For more information visit www.pcmsconsulting.com and www.pcmsconsulting.com/pcms/blog/.