Archive for 'Consulting Blogs'
Everyone is scared
Many readers of this column have asked me to address how to implement change in their real estate companies and highlight real estate brokers around the country that are successfully breaking the mold. It all starts with ACCOUNTABILITY!
Full StoryHow do you drive real estate agent leads to your company online?
Just like home consumers, many real estate agents are starting their search online. What are you doing to engage those real estate agents online and drive them to your site? The consumer wants access to information…Most connected consumers do NOT want to speak to a person first!
Full StoryWhat is the agent of the future looking for?
The landscape has changed: Agents want to know where they want to work, enjoy themselves, and have the opportunity to make the most money. In today’s real environment that means they want to know about your office, your internet marketing strategy, your website, and your internet lead management strategy. Can you answer their questions?
Full StoryHow do you stay in touch after the real estate sale?
How do you follow up with the consumer AFTER the real estate sale? According to the National Association Realtors, almost 90% of homebuyers would do business with their agent again…but only about 11% can remember who they were.
Full StoryOMG, what do I do?
If you don’t think the agent of the future is looking at how you handle these things you are fooling yourself. They are looking for the company and broker/manager that “gets it”. Do you think the agent of the future wants to work for “Mac” or “PC”? I am not talking about computers here, I am talking about the icon of what is cool and hip to today’s agents and consumers.
Full StoryHow do you profit from internet leads?
Many companies do a great job driving and engaging traffic only to “drop the ball” once someone clicks to get more information. According to NAR, 48% of internet leads go unanswered yet consumers will typically pick the first company that responds to them. There is a huge disconnect in our industry!
Full StoryHow do you engage the consumer on your website?
You must give the consumer what they want…relevant and engaging information NOW! Internet consumers don’t care about how many designations you have or how long you have been in business. They are trying to determine where they want to live and if you don’t have that information they will find it somewhere else.
Full StoryThe glacier is coming down the mountain
I recently had a fascinating conversation with another industry professional who made me laugh even though the topic was very sad. This person made an analogy to dinosaurs and the Ice Age that rang true as it relates to what is happening in the real estate brokerage industry. “Our industry (in general) is like a herd of dinosaurs grazing on dry grass wondering what happened to the green grass while, in the distance, a glacier is slowly coming down the side of the mountain ready to make fossils out of all of them.”
Full StoryHow do you effectively drive traffic to your website?
Internet marketing has many forms, social media, search engine optimization, search engine marketing, listing syndication, blogging, etc. All these functions are interconnected and require an integrated strategy. What is your internet marketing strategy?
Full StoryWhat are today’s online consumers looking for?
Online consumers are looking for an engaging and entertaining experience where they can easily access the information they want immediately. In an environment where information is everywhere and the consumer knows it, what are you doing to create an engaging online presence?
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